Setting the industry standard in customer satisfaction
McElroy’s Mission Statement McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.
“Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.”
During one of my recent International Business classes for adult learners, we had the opportunity to discuss the concept of political risk for businesses developing operations overseas. In that context, we were reviewing a list published by Foreign Policy magazine which ranks countries by political risks and other threats. Not surprisingly, Sudan and Iraq topped the most recent list. Then I heard a student ask why the state of Georgia was included on a list of countries! Quite frankly, I did not know how to respond. Add to that the fact that one of my close friends mentioned a son’s classmate (granted, it was 4th grade) asked if you had to have a passport to go to California. It started me thinking. Are we doing enough to educate our up and coming generation and future business leaders about our global world today?
Are elementary school students taking and understanding world geography? Do we offer adequate foreign language training at an early age in all our school systems? Are we encouraging university students to spend a semester abroad? (In fact, according to Allan Goodman, president and CEO of the Institute of International Education, states that despite the doubling of study-abroad enrollments in the past decade, only 1% of college students study abroad each year). Are we fostering a global mentality in our workforce today? Are we offering cross-cultural communications training to executives traveling overseas?
Today’s business leaders need to push for all of these things in order to ensure the future success of American business. Let’s “go global” today to meet the challenges of tomorrow.
We invite you to enter two case study related contests.
#1: Best Published Case Study by an E-Buzz Reader
Submit your organization’s published case study. McElroy’s Marketing Manager and PR Agency will select the “Best story” award winner. The winner will be announced in next month’s E-Buzz publication garnering acclaim for their marketing savvy and $500 toward their next translation. Submit entries to
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#2 Best Potential Story for a McElroy Case Study
Click here to enter information. All participants will receive a $10 Amazon gift card and the winner will receive $500 toward their next translation.
Case studies explore relationships and describe how organizations mutually solve problems. These narratives help brands connect empathically with buyers. Ultimately, we like them and we rely on them because appreciation for a good story crosses all cultural, geographic and demographic boundaries.
Who is not familiar with the Business Case Study? At first mention the topic sounds less than riveting, and you may even be reminded of a mandatory and grueling undergraduate business class devoted to the topic. I do. So why is this the subject to which I was drawn when writing an article for this month’s E-Buzz publication?
Today’s case study has moved well beyond the business text book and into the arena of marketing and brand creation. In parallel to the ad slogan “This is NOT your father’s Mustang,” a new age has dawned in which the relevance of the case study scintillates at an entirely new level. Case study creation is storytelling, and in today’s marketing scheme it is one of the most powerful tools available for presenting truths about your service, product, or brand. We all love a good story!
The World Wide Web has had a dramatic effect on each of us as it touches numerous aspects of our business and personal lives. Dedicated to the art and science of Web globalization one expert organization appeared on the landscape in 2000 and has prominently emerged as a leading web expert. Byte Level Research helps marketing and Web teams create web sites that truly speak to the world, across languages and borders. We are pleased to share the insights of Byte Level Research President and Chief Analyst John Yunker.
Technology advances on the web and many other fronts continue to build momentum and impact our business. The bottom line remains the same - how do we provide maximum value at maximum efficiency, simultaneously retaining a very “human” corporate culture? In January McElroy created a new executive position designed to ensure that long term vision, customer focus, and IT innovations are strategically aligned. Meet VP of Strategy Bob Donaldson in this month’s staff profile. His business philosophies and self effacing humor make this profile a delightful one. As talented as Bob is, he is just quirky enough to fit right in at McElroy.
