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McElroy’s Mission Statement
McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.

“Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.” — Shelly Priebe

Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.”

— Shelly Priebe

Translation E-Buzz
Ten things you didn’t know about China
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Written by Evan C Norman   
Thursday, 15 March 2007

The first Chinese car you drive will likely be a Chery

In 2005, Chery (its English translation should have been “Cheery” but there was a mistake in the translation process and it was decided by the company to not correct the error) was upgraded to ISO/TS 16949:2002 production quality, the highest and strictest quality control system in the global auto industry. They also began working with Malcolm Bricklin’s company, Visionary Vehicles, hoping to be one of the first Chinese automobiles sold in the United States. The plan was to import five new car lines. Bricklin planned to have 250 dealers in the United States selling 250,000 cars a year by 2007. However, after 2 delays and various disagreements over finances and car design, the deal broke down. Instead, Chery is pursuing its own export plans and is designing a large array of cars for the American and European market and Chinese market.

en.wikipedia.org


Tencent is the name of the number one internet company in China.

No other Internet company in the world — not even Google — has achieved the kind of dominance in its home market that Tencent commands in China, where its all-in-one packaging of entertainment offerings and a mobile instant-messaging service, “QQ,” has reached more than 100 million users, or nearly 80 percent of the market.

theledger.com


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A localization professor’s impressions of China
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Contributed by Dr. Tim Altanero   
Friday, 16 March 2007

Let me first state that I am far from an expert on China, having been there only twice, although the last time for a period of six weeks. Most of my time was spent in the province of Shandong, about 200 miles south of Beijing as a university professor.

Living outside of the well-known and/or oft-visited cities of Shenzhen, Beijing, Shanghai, and Guangzhou brings one into contact with what I think is a more typical picture of China – one where foreigners are still something of a novelty, English is not widely understood, and the creature comforts of home can be hard to come by.

Jinan, a city of some 6 million people, is the capital of Shandong and a major nexus of transport for travel between Shanghai and Beijing, yet few tourists stop, despite some pleasant attractions. The city is known for its springs which give rise to an urban lake and boundless parks ripe for strolling and people watching. Like most of China, it is changing fast.

Landmark buildings dot the skyline, KFC and McDonald’s abound, and there’s even a Wal-Mart Supercenter. Big-name hotels cluster around the main square and, in the nicer areas of the city, tree-lined streets are filled with trendy shops and cafes.

Beneath the veneer of modernity, however, is a very traditional, oddly quiet community where neighbors sit outside in the evenings to chat, play checkers, and just while the hours away. Streets can overflow with sidewalk vendors in places, narrowing the traffic to a sliver thronged with bicycles, pedestrians, trucks, busses, and all manner of humanity and transport.

It’s a strange feeling being in China. It’s not quite modern but then again, in fits and starts, it is pioneering new technology that I’d never seen before. My apartment, for example, is a generous flat with a collection of mod-cons like color tv, a/c, and high-speed internet and might have seemed a world away from the reality of Jinan, but its location, cramped among a large cluster of high-rise buildings separated by narrow cement alleys, served as a reminder of the sheer number of people who live in China and the demands they place on limited real estate.

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Why your overseas agent or distributor might not be a good translator.
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Contributed by Translator Li   
Tuesday, 24 April 2007

(edited by international telecommuting translator li)
It may appear to be ideal to use you overseas agent or distributor to do the translations themselves – they speak the language, know the product and don’t charge the same as a translation agency.

Unfortunately, the end result is usually a major disappointment for all concerned. ..

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