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McElroy’s Mission Statement
McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.

“Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.” — Shelly Priebe

Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.”

— Shelly Priebe

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China
Marketing to Chinese consumers, a survey from UPS PDF Print E-mail
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Written by Evan C Norman   
Monday, 23 July 2007

UPS offers some great information for free at its site on marketing to Chinese consumers. Their reports and surveys will tell you what Chinese consumers are buying and preferring in the here and now.

 

Namibia: Mutuality And Reciprocity - Why the Chinese Believe in Favours PDF Print E-mail
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Written by Evan C Norman   
Monday, 23 July 2007

This article looks at doing business with Chinese nationals from the African perspective, and offers some insights for how Chinese business culture differs from the European way of doing business. While it contains some generalizations that are unlikely to hold up under more rigorous scrutiny, it does give a good overview for how and why the two cultures differ, and could be of assistance to you if you are considering doing business in China or with Chinese nationals.

 

Murdoch’s Dealings in China: It’s Business, and It’s Personal PDF Print E-mail
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Written by Evan C Norman   
Tuesday, 26 June 2007

How to do business in China the Rupert Murdoch way: don't give up, court local officials and investors, and leave your wife for your interpreter.

Wendi Murdoch has stepped up her role in China. She plotted a strategy for the News Corporation’s social networking site, MySpace, to enter the Chinese market, people involved with the company said. The News Corporation decided to license the MySpace name to a local consortium of investors organized by Ms. Murdoch.

The Life of the Chinese Gold Farmer PDF Print E-mail
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Written by Evan C Norman   
Monday, 18 June 2007

This is probably one of the more interesting phenomena to appear as a result of globalization and the internet. As more online games and virtual worlds appear and grow in their complexity, you are left thinking that the Chinese gold farmer is just the tip of a bizarre new iceberg. While most of the gaming companies have sought to ban the practice of gold farming, the fact that it is a $7-12 billion industry won't escape the eyes of many who are not gaming purists.

No Customer Services in Google PDF Print E-mail
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Written by Evan C Norman   
Friday, 15 June 2007

Google may be getting high marks for its highly localized web site, but according to this blogger, the customer service, online or otherwise, stinks in China. This is a transcript/translation of a video where Chinese was spoken, but I think the blogger's point comes across clearly enough.

 

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