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McElroy’s Vision Statement

Setting the industry standard in customer satisfaction

McElroy’s Mission Statement
McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.

“Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.” — Shelly Priebe

Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.”

— Shelly Priebe

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Translation E-Buzz (click on a title to comment)
Top Chinglish Words of 2006 Chosen in the Annual Survey
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Written by Evan C Norman   
Monday, 11 December 2006
'No Noising' and 'Airline Pulp' have been named the Top Chinglish Words of 2006 in The Global Language Monitor's annual survey of the Chinese-English hybrid words known more commonly as Chinglish. Though often viewed with amusement by the rest of the English-speaking world, The Chinglish phenomenon is one of the prime drivers of Globalization of the English Language.

"The importance of Chinglish is the fact that some 250,000,000 Chinese are now studying, or have studied, English and their impact (and imprint) upon the language cannot be denied," said Paul JJ Payack, President and The WordMan of the Global Language Monitor. "Since each Chinese ideogram can have many meanings and interpretations, translating ideas into English is, indeed, difficult. Nevertheless, the abundance of new words and phrases, unlikely as this may seem, can and will impact Global English as it evolves through the twenty-first century".
Corporate America’s first Chief Globalization Officer position created outside America
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Written by Evan C Norman   
Monday, 11 December 2006
With Cisco announcing the appointment of a senior vice president as the Chief Globalization Officer (CGO), globalization as a formal corporate function finally gets a seal of official approval.

But what is the need for a Chief Globalization Officer? The position, whose case was argued by Donald DePalma, in his book, Business Without Borders, a couple of years back, maintained that there was a need for a champion of globalization within every organization.
Fast food immigration
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Written by Evan C Norman   
Monday, 11 December 2006

With chicken and pork being more traditional Chinese staples than beef, KFC so far is winning the battle in China.

KFC’s parent, Yum Brands is, on average, opening more than a store per day. It aims to be as big in China as McDonald’s is in the United States, with 14,000 restaurants.

Nevertheless, McDonald’s has its own distinct strategy and dynamics.

A recent tour of Oak Brook-based McDonald’s Corp.’s operations in Hong Kong, Shanghai and Beijing reveals a company running at a frenetic pace to change the way Chinese eat.

“The opportunities for breakfast and coffee in China are huge,” said Tim Fenton,  president of McDonald’s operations in Africa, Pacifica, Middle East and Asia, known in McDonald’s as APEA.

Africa: United States Supports Research to Document Endangered Languages
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Written by Evan C Norman   
Monday, 11 December 2006

More than half of the world's 7,000 existing languages "are headed for oblivion in this century," according to an NEH/NSF press release. One reason is globalization: People increasingly find it necessary to do business in the most widely spoken languages, such as Chinese, English, Spanish, Russian and Hindi. The Internet and print and television media also speed the rate of language loss. Ten languages account for nearly 80 percent of Internet users, with English and Chinese alone accounting for 42 percent, according to internetstats.com, a search engine that provides Internet, business, financial and advertising statistics.

The International Chamber of Commerce (ICC)
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Written by Evan C Norman   
Wednesday, 06 December 2006
The International Chamber of Commerce (ICC) is a global business organization. This organization has played a vital role in the growth of international trade and the development of the global marketplace. ICC activities cover a broad spectrum, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, fighting corruption or combating commercial crime.
Localization World 2006
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Written by Shelly Priebe   
Wednesday, 29 November 2006

Last month I saw clients, friends, and industry colleagues at the annual meeting of the Globalization and Localization Association (GALA) and the Localization World conference in Montreal. It is always refreshing to be surrounded by a group of people immersed in the world of language who share my interests and passion for working in this industry.

The conference was content rich. In a business environment where collaborative approaches are more prevalent and the Symantec web is emerging as a market force, sharing and pooling TMs is moving from concept to reality. tmmarketplace.com offers a commercial model as a business broker of TM products. Companies are starting to realize that translation memories are quantifiable corporate assets.

Translations and their byproducts, including glossaries and translation memories, are assets with value. Understanding that these outputs are not only costs on the income statement, but also assets on the balance sheet AND part of the return on investment equation will help companies make better decisions on how to compete in the world marketplace.

Last Updated ( Monday, 29 January 2007 )
Is China Closed for Business?
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Written by Evan C Norman   
Sunday, 26 November 2006
Dec. 4, 2006 issue of Newsweek - A wave of economic nationalism has hit China, leading many businessmen to wonder whether Beijing is rethinking its opening to the outside world. In recent months, China has suddenly changed investing rules in ways that are forcing international firms to transform their corporate cultures—compelling Google to obey Chinese censors and Wal-Mart to allow unions, for instance. While these demands emerge from different arms of the state, they all reflect the new populist tone set by President Hu Jintao and Prime Minister Wen Jiabao. In a sharp break from the past, they emphasize the need to close the yawning income gap between rich urban and poor rural China. That means fewer favors for the booming coastal cities—and the multinationals that tend to congregate there.
Image Labeling for Blind Helps Machines 'Think'
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Written by Evan C Norman   
Wednesday, 22 November 2006

Von Ahn says he has one goal: "To be able to use all of this data and to have computers be able to do pretty much everything we can do." The end result is a kind of artificial intelligence that would drive a computer to think and act like a human -- the kind only seen in science fiction movies.

There are already rudimentary examples of human computation in use. Many online stores, for example, feature a recommendation system that suggests products to a consumer after considering the buying patterns of like-minded customers -- essentially creating a knowledge database of consumer tastes as a salesman in a brick-and-mortar store would.

Von Ahn envisions computers in the future translating foreign text while respecting the nuances of language or summarizing lengthy documents effectively. And he sees computers making fast diagnoses of ailments in hospitals.

216 have been killed while working in Iraq
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Written by Evan C Norman   
Wednesday, 22 November 2006

A somber article on the deadliest contractor job to have in Iraq, the Translator/Interpreter. Should such a vital position/task be handled differently?

The translators' contract has become a poster child of sorts for problems encountered by the U.S. military as it tries to outsource core functions in the Iraq war.

Former Titan employees have complained of being forced to essentially fend for themselves in a deteriorating war zone, without weapons, body armor or safe transportation. Others said they joined the fight, carrying guns and participating in raids with soldiers even though the contract forbids civilian employees from engaging in combat.

'Tower of Babel' translator made
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Written by Evan C Norman   
Friday, 17 November 2006

Electrodes are attached to the neck and face to detect the movements that occur as the person silently mouths words and phrases.

Using this data, a computer can work out the sounds being formed and then build these sounds up into words.

The system is then able to translate the words into another language which is read out by a synthetic voice.

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