Categorizing broadly, website translation can be divided into aesthetic issues and technical issues. This is true whether the project includes a website, software or support documentation.

Culture and Content Aesthetics
Good website translation vendors will tell you that there are many content and cultural factors to consider when creating a translated product that the users will appreciate. This may take the form of internationalizing source content—the text, icons, graphics, layout—to gain uniformity in presentation and a reduction of expenses.