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Written by Evan C Norman
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Wednesday, 22 March 2006 |
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Although politically-themed rather than linguistically-themed, I thought it appropriate to reference this article because it gives a vivid and up-to-date account of what is taking place among China's internet users. As more walls of censorship break down, more of the outside world will spill in, and online shopping and purchasing will increase. Having your organization's website available in Chinese could soon become an absolute must. With more than 111 million people connected to the Web, China ranks second to the United States. Although just a fraction of all Chinese go online -- and most who do play games, download music or gossip with friends -- widespread Internet use in the nation's largest cities and among the educated is changing the way Chinese learn about the world and weakening the Communist Party's monopoly on the media. Studies show China's Internet users spend more time online than they do with television and newspapers, and they are increasingly turning to the Web for news instead of traditional state outlets. Tags: China | Chinese | internet |
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Last Updated ( Thursday, 23 March 2006 )
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Written by Evan C Norman
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Wednesday, 22 March 2006 |
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Hispanic small business owners are becoming quite a tour de force here in the U.S. Companies that offer products and services to small business owners may want to consider the impact of having their marketing content and support bilingual. Nationally, there were nearly 1.6 million Hispanic-owned firms, still a small percentage of the 23 million individually owned businesses in the country. But Ying Lowrey, senior economist at the Small Business Administration's advocacy office, said minority-owned firms represent the fastest-growing segment of the nation's economy. Asians are the largest sector of minority business owners in terms of number of businesses and employees, but Hispanics and African Americans are starting businesses at a faster rate. "The contribution of minorities to the economy is tremendous," Lowrey said. *** Many face obstacles, such as language barriers, said Daniel Flores, president of the Greater Washington Ibero American Chamber of Commerce, the region's oldest Hispanic business group. Patricio Carrera spoke no English when he immigrated here five years ago from Ecuador, where he was a journalist writing about his country's justice system. Tags: Hispanic | business | language |
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Last Updated ( Friday, 22 September 2006 )
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Written by Evan C Norman
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Monday, 20 March 2006 |
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This article from the Washington Post on a highly successful bilingual car salesman is a must read for anyone who wishes to market to Hispanics in the U.S. German Vidal is deft and nimble with the two cultures he's selling to, knowing not only when to speak their language, but how to reach them at the emotional level where their dreams and aspirations lie. He's an American archetype, permanently imagined in a plaid jacket, not to be trusted 100 percent, with a million-dollar smile and a gold-plated pitch: Tell me what I can do to put you in this car today! But when this archetype speaks Spanish? The meaning of the transaction shifts. He extends a promise to immigrants working hard to get off buses, out of junkers, away from the deadly and sidewalkless thoroughfares of their sprawling new frontier: This new machine, he tells them, will help you merge right into the mainstream. Tags: Hispanic | Spanish | Bilingual | Language
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Last Updated ( Thursday, 22 June 2006 )
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Written by Lisa Siciliani
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Wednesday, 13 April 2005 |
“Go to East Austin and everything is different – the look, the smells, the feel.” states Eliza May, President of the GAHCC (Greater Austin Hispanic Chamber of Commerce). GAHCC was awarded the 2004 National Hispanic Chamber of the Year award, honoring, in part, their many innovative Spanish-language technology training programs. Why does this matter?
For U.S. organizations still offering English-only content, the most value-packed initiative they can begin with is to offer Spanish-language content. Eliza May adds, “You are inviting in a whole new audience. You can impact consumers positively or negatively with your approach. That is the business of tomorrow so you need to reach out and cultivate it today.” Jon Ragsdale, Vice President of Marketing and Merchandising, Williamson-Dickie Mfg., said that their company recognized very early that you can't just translate, you have to capture the essence of the culture, understanding what is culturally relevant. |
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Last Updated ( Thursday, 22 June 2006 )
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Global Biz
