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Setting the industry standard in customer satisfaction

McElroy’s Mission Statement
McElroy Translation provides translation and localization services in all languages to business and government clientele enhancing their ability to compete in global markets.

“Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.” — Shelly Priebe

“Good business leaders create destiny by defining and sharing a vision. To know it, to feel it, and to live it is to achieve success.”

— Shelly Priebe
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Global Biz
China’s E-commerce Explosion PDF Print E-mail
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Written by Evan C Norman   
Wednesday, 18 April 2007

The new Chinese consumer demographic? It's not your father's Chinese consumer demographic.

Achal Agarwal, chief operating officer of China Beverages, PepsiCo, says, "The average amount of time people spend on the Internet in China has risen to 17 hours a week from 10 hours in 2002." This compares with just 13.9 hours a week in Japan and 11.7 hours in the United States.

 
Last Updated ( Thursday, 19 April 2007 )
Lost In Translation: Legal Issues Raised When a Company Markets to the Hispanic Consumer PDF Print E-mail
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Written by Evan C Norman   
Thursday, 12 April 2007

According to this article, all product warning info must be in Spanish if you are advertising in Spanish in the U.S.

 
A trade deficit for China PDF Print E-mail
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Written by Evan C Norman   
Thursday, 12 April 2007

Want to create a product that China will import more of than it exports? Write a book.

 
Where globalization and technology are headed PDF Print E-mail
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Written by Evan C Norman   
Thursday, 12 April 2007

Check out the video in this blog-- it's just a PPT presentation with music from The Last of the Mohicans playing over it. Nevertheless, about 75% of it is compelling to watch if you are interested in seeing a pithy perspective on where globalization and technology are headed.

 
These days, it isn't only American culture that is affected. PDF Print E-mail
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Written by Evan C Norman   
Tuesday, 10 April 2007

This article underscores an important fact to remember: globalization isn't a two-way street.
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