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Written by Evan C Norman
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Friday, 06 April 2007 |
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So how exactly does a U.S. business develop a successful web presence in China, in light of the many readily apparent examples of failures? This blog gives some excellent advice--develop a following of your brand by partnering with existing Chinese networking sites. Chinese Internet users on the whole are younger than users in other countries like the United States where even octogenarians surf the web. Called China's baby boomers, China's youth segment spends a great deal of its online time engaged in active discussion of products and advertising through blogs and BBS (Bulletin board system) forums. They talk about what they like and dislike about companies and life in general on the approximately 120 million active blogs in China. |
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Written by Evan C Norman
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Thursday, 05 April 2007 |
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OPEN Business Club AG, the owner of the social business networking site Xing, acquired the Spanish social business network eConozco, which has approximately 150,000 members. OPEN Business Club AG has realized the strategic importance of being in a market of Spanish-speaking users. |
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Written by Evan C Norman
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Tuesday, 03 April 2007 |
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Ebay plays second fiddle in China. So does Google. Yahoo got frustrated, and bought a sizable stake in a Chinese internet company. Do a Google search for a U.S. internet business that is successful in China, and you will get articles about ones that failed and why, but no counterexamples. I recently blogged about a Chinese automotive designer who redesigned the Buick LaCrosse for Chinese consumers, making it a highly successful exported U.S. brand. Automotive manufacturers have obviously had many years of learning painful lessons about what does and doesn't export outside of the U.S. Internet companies have not. "I looked at where people lived, where they hung out, and then I tried to create that same feeling inside the car," says Joe Qiu, the designer of the Chinese Buick LaCrosse. Maybe U.S. internet businesses could learn something from him. After all, if a car company can design a successful car, shouldn't an internet company be able to produce a successful website in China? |
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Written by Evan C Norman
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Monday, 02 April 2007 |
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3 billion people in this region, but a dearth of executives--ASIAtalk explains how the rapid industrialization of the region contributes to the problem. "There simply has not been enough time for society and education policy-makers in Asia to react. Secondly, the Confucianist philosophies of social hierarchy that is so prevalent among the ethnic Chinese in the region and influential across many other ethnicities emphasises societal good over the individual."
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Written by Evan C Norman
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Monday, 02 April 2007 |
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...which have been accused by the Chinese media of underpaying their Chinese labor. China Law Blog pointed me to this article about an investigation into Yum Brands, which is apparently accused of exploiting its Chinese workers in the Guangdong province. This blog raises the significant point that it isn't about whether Yum Brands officials believe they are following the local wage laws or not, but whether their Chinese customers believe they are. |
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Global Biz
