It has always been relatively easy to find articles like this one, and the article below from TIME, on the web. However, the difference in more recent months seems to be the number of authors outside of the translation industry who are weighing in on the subject of website globalization and translation.

"The view that it's OK to get by in English has changed, even between business-to-business companies. Companies are starting to use translation as a competitive edge," said John Yunker, co-founder of Byte Level Research LLC in San Diego and author of Beyond Borders: Web Globalization Strategies.

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"Should people care about translation? Absolutely. Global trade is exploding," said Ron Rogowski, who now covers Web globalization at Cambridge, Mass.-based Forrester Research Inc. "Companies are looking outside their home markets to grow revenues and get to new customers and also to do things like improving cost efficiency, which comes from outsourcing. When you're disseminating information, the importance of getting it right is critical."