The NASCAR racing circuit and the markets that are driven by its fanbase are the last places you would expect to see the widespread impact of globalization. The nascar.com website appears to still be in English-only

Check the garage area where drivers and their teams work. Jeff Gordon's racing helmet? The tag says made in Japan. Kyle Busch's uniform was made in Italy. Colombian-born Juan Pablo Montoya -- himself a reflection of the sport's globalization -- wears racing gloves and shoes made in China.

Hendrick Motorsports engines use spark plugs made by Bosch, which is based in Germany. Samsung, headquartered in Korea, is a sponsor on Jeff Green's car. Malaysian-made radios allow the Wood Brothers to communicate with their driver or each other.

NASCAR reflects the overall global economy. The Ford Fusion production car is built in Mexico, and the Chevrolet Monte Carlo and Dodge Charger are assembled in Canada. The Toyota Camry? Made in Kentucky.