Nickelodeon has apparently hit pay dirt with its successful globalization and localization of a show and its icon. This may be due to the fact that Dora is bilingual, and her environment is sufficiently international to begin with, and nothing about it is too particularly locale-specific (other than the fact that she lives inside of a computer).

An international success, Dora the Explorer is broadcast all over the world, teaching the majority of her viewers English rather than Spanish. Syndicated to TV broadcasters in 125 markets and translated in 24 languages, Dora the Explorer is the number one rated show in France, Canada, Italy and Mexico and is a top 10 rated show in nearly every major broadcast market in the world including the UK and China.

Dora is an adventurous, bilingual, Latina heroine who lives inside a computer. Determined, positive, helpful and caring, Dora is always ready for adventure. She's filled with a sense of wonder, as she explores her world with her faithful Backpack, Map and her best friend Boots.