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Written by Evan C Norman
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Wednesday, 15 March 2006 |
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CNN posted a brief article recently that raises some good reminders of something to consider when taking your company's website global. Trademark registration is an often-overlooked detail that many companies seem to think can be taken care of at the last minute, after the sales offices are established and the website has been translated. Stephen Baker, trademark attorney with law firm Baker & Rannells, said international trademark squatting is similar to "cyber squatting," or the domain-name grab that occurred when people first started to recognize the power and popularity of the World Wide Web . Companies that didn't rush to register their brand names as their Internet address often found that someone else had already anticipated the move and registered the same address ahead of them. In some cases, these "cybersquatters" were able to exhort large sums of money from corporations and individuals who wanted to get back their domain name.
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Last Updated ( Friday, 17 March 2006 )
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