So how exactly does a U.S. business develop a successful web presence in China, in light of the many readily apparent examples of failures? This blog gives some excellent advice--develop a following of your brand by partnering with existing Chinese networking sites.

Chinese Internet users on the whole are younger than users in other countries like the United States where even octogenarians surf the web. Called China's baby boomers, China's youth segment spends a great deal of its online time engaged in active discussion of products and advertising through blogs and BBS (Bulletin board system) forums. They talk about what they like and dislike about companies and life in general on the approximately 120 million active blogs in China.