This article looks at why Chinese travelers are are becoming the number one target for tourism marketers.

China is also the fastest growing outbound tourism market in the world, and by 2020 it is estimated that more than 100 million Chinese will make outbound leisure trips annually. Travel is becoming increasingly accessible to growing numbers of Chinese as a result of rapid economic growth and easier access to foreign visas. Two-thirds of the US$6 billion that Chinese consumers spent on luxury products last year was spent outside China.