This article looks at marketing to Muslims from the inside out--what makes a Muslim brand successful?

While most decisions to sign up for Saturna's services are faith-based, the nature of the company's offerings also requires that the prospective client be thoughtful about the transaction. The challenge for a financial institution like Saturna is to earn the consumer's faith and trust, especially in situations where investment risk is high. To do this, a Sharia-compliant firm like Saturna may send a sales team into the Muslim community to conduct seminars at community centers and mosques, and to attempt to build word-of mouth brand recognition.