Don't take our word, or the word of another translation vendor--MarketingSherpa offers a real-life case study to answer this question.

2006 attendance at the International Newspaper Marketing Association (INMA) annual World Congress was depressingly flat. Members from around the world bought about the same number of tickets as they had in 2005.

How could the marketing team boost ticket sales for a 77-year old event in an industry that's coping with budget cuts, as well as being notoriously tight-fisted about executive travel? Event Manager, Megan DeLeon, and Marketing Manager, Ginni Mercer, had to find a way.

Even though global businesspeople, especially highly literate publishing execs, increasingly speak and read English, DeLeon and Mercer wondered what sort of impact translating marketing copy into native languages would have.