At Transblawg, an interesting discussion about the word choice used in a new translation of a well-known Kafka tale. While the debate over word choice may seem a bit esoteric or academic to the average business translation buyer, it does underscore the inherent difficulties found in translating some of the most basic sentences. While Kafka obviously is going to offer little input as to who has provided the most accurate rendering of his words into English--if you are not careful, your very own marketing copy in other languages could easily present the same hurdles for various translators, and be rendered very differently than you intended.