This article explains the importance of integrating translation into the overall global brand strategy, and making it an integral component of the overall content life-cycle, rather than simply a post-edit, add-on function.

The service oriented approach to localizing web content allows organizations to drive global revenues by leveraging a multi-lingual content repository to enable more consistent, accurate, and more timely translations. When you can plan and act globally and yet provide local content in the local language, the world is your oyster.