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Translation E-Buzz arrow Global Biz arrow A U.S.-based company faces a quandary--how do you market to U.S. consumers?
A U.S.-based company faces a quandary--how do you market to U.S. consumers? PDF Print E-mail
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Written by Evan C Norman   
Thursday, 02 August 2007
In this recent article from the NY Times, it was noted that G.M. posted profits in all parts of the world except North America.

In Europe, the company earned $217 million; profits in Asia reached $227 million; and $213 million in Latin America, Africa and the Middle East. The profit from worldwide automotive operations, including the loss in North America, was $618 million.

This seems like an unusual quandary for a U.S. business. While most U.S. businesses that are global or are going global face the steep learning curve of making their business as successful outside the U.S. as it is in the U.S., G.M. has demonstrated global successes recently while apparently unable to crack the U.S. car market in a profitable way.

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