Search Engine watch recently conducted an interview with one of the experts in Brazilian Internet usage. There is some really great information about the current state of the Internet in Brazil, and the impact of the way Brazilians do business on how you market to them.

SEW: What advice would you give for US businesses who are looking to market to Brazilians, but do not have a physical business location in Brazil?

1. Use search engines to reach the customers.
2. Localize (not only translate) your ads into Portuguese.
3. Develop a good landing page strategy: create a Portuguese version before considering have all your website translated.
4. Forget PayPal, and provide multiple payment systems including credit cards, and boleto (a local bank invoicing system).
5. If you are planning to sell goods, sending the purchases by mail; then watch out for high taxes and duties.