I just listened to an interesting and informative podcast from a Venture Capital convention taking place in San Francisco. The discussion for this clip centered around the impact of globalization upon starting a new business. The comments from the panelists speak for themselves. Businesswise, taking an isolated, U.S.-centric approach to developing your brand will ultimately be its failure. Although there are many proponents of "English is the language of business" as well as machine translation for global communication, the consumers of a brand will continue to have their purchase decisions heavily influenced by cultural values, which requires content to be localized for global markets.

“…Twenty years ago, they would have considered the US as a big enough market, but today it really is a global market. You have to think about building your company, building your expertise… everything about building the company now, it’s more global and so the whole job of venture capital has a global orientation towards it…”

"We are all citizens of the world…"
"…geographic barriers are crumbling"
"…biggest change paradigms because of globalization"
"An isolated brand over time will fall if it doesn't take into consideration the global picture."

Tags: VentureOne | Globalization | market